On behalf of a Cretan olive oil distributor and branded distiller, we were assigned the task to redesign the company’s labels for bottled olive oil in a manner that distinguishes the brand from the crowd on the shelves and at the same time conveys its values such as tradition, history, quality, taste.
Inspired by the old Greek lithography, the illustrations we created showcased the entire process that transcends from generation to generation, such as the manual harvest and the olive mills, to bottling and labelling to the end result of premium quality olive oil which is wholesomely linked to the Cretan values.
