Open People University entrusted Lime Creative with a mission to redefine its digital identity—a challenge we embraced with enthusiasm and innovation. At the heart of this project was a commitment to creating an online learning space that embodies inclusivity, accessibility, and creativity.
The redesign blends bold aesthetics with streamlined functionality, ensuring a dynamic user experience. From the initial sketches to the final execution, we worked to craft an inviting platform that mirrors the university’s open-minded and inclusive mission.The visual identity of Open People University was carefully curated to reflect its progressive ethos. We designed a logo that’s both approachable and powerful, symbolizing the university’s openness to diverse knowledge. Our typographic choices—Aeonik Pro for its sleek, modern Grotesk roots, paired with Ivy Presto Headline Italic for depth and authority—create a harmonious balance between clarity and sophistication. The vibrant color palette bursts with energy, aligning with the university’s values of inclusivity and diversity, while ensuring a welcoming and representative environment for all users.
